iPerceptions launched A&B Interactive web analytic Dashboard
Posted: Fri Nov 20, 2009 4:03 amiPerceptions has launched a new integrated web analytics solution called A&B Interactive Dashboard. The tool is designed to draw out behavioral and attitudinal data to provide marketers a clearer idea of what's drawing conversions and why. It's compatible with web analytics programs such as Google Analytics, Omniture, Coremetrics, and Web Trends.
* KPI Tracker to monitor user-selected KPIs over time (time on site, satisfaction, POV, task completion, etc.)
* Data Miner to empower users to crosstab, slice and dice clickstream and survey data together (referrals versus POV)
* Text Miner to enable users to browse and visualize associated open-ended text data and behavioral data (for example, reasons for abandoning your funnel)
* Benchmarks to track the evolution of the comprehensive website KPIs against the KPI of a self-selected combination of more than 30 industries and millions of consumer self-initiated surveys served by iPerceptions 4Q and webValidator Continuous Listening Solutions
* Outcome Predictor to enable the user to run priority grids and model out "what-if?" scenarios
Source: http://blog.searchenginewatch.com/091118-122900
* KPI Tracker to monitor user-selected KPIs over time (time on site, satisfaction, POV, task completion, etc.)
* Data Miner to empower users to crosstab, slice and dice clickstream and survey data together (referrals versus POV)
* Text Miner to enable users to browse and visualize associated open-ended text data and behavioral data (for example, reasons for abandoning your funnel)
* Benchmarks to track the evolution of the comprehensive website KPIs against the KPI of a self-selected combination of more than 30 industries and millions of consumer self-initiated surveys served by iPerceptions 4Q and webValidator Continuous Listening Solutions
* Outcome Predictor to enable the user to run priority grids and model out "what-if?" scenarios
Source: http://blog.searchenginewatch.com/091118-122900