Search Engines are Re-Shaping Hotel Booking Funnels
Posted: Fri Oct 24, 2008 4:54 amTraditionally the online hotel conversion process or funnel has been viewed as consisting of at least 5 basic steps:
1. A consumer visits a hotel website homepage
2. A hotel search is performed
3. A room is selected
4. Personal and credit card information is entered
5. The booking process is completed and a confirmation is viewed
Visit for more at http://blog.compete.com/2008/10/22/hote ... onversion/
1. A consumer visits a hotel website homepage
2. A hotel search is performed
3. A room is selected
4. Personal and credit card information is entered
5. The booking process is completed and a confirmation is viewed
Visit for more at http://blog.compete.com/2008/10/22/hote ... onversion/