From a strategic and tactical standpoint, it is important to note that natural optimization is not a one-time fix, and should rather be regarded as an ongoing process The reason is simple: search engines are constantly changing, and if you're doing something right, then you, too, are constantly changing and altering your own Web presence on a regular basis. Both considerations have an impact on how findable -- or unfindable -- your assets will be in the search engines. more at
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