WebAnalytics4m.com - Web Analytics Forum

Unica will unveil Monday one Web-page tag that combines analytics, email marketing, personalization and behavioral targeting and testing into one application. It feeds data through one interface into a dashboard that lets clients analyze and customize content on the fly.

Unica Interactive Marketing OnDemand offers one tag with many functions. The application aims to solve the integration problems caused by tying together many applications into one platform. more at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115625