WebAnalytics4m.com - Web Analytics Forum

Quantivo, the leader in on-demand Behavioral Analytics, today announced the release of a newly-authored book, "Behavioral Analytics For Dummies®," designed to give marketing, web analytics and business intelligence professionals the knowledge required to exploit the benefits of behavioral analytics across their business. The book, now available for download from Quantivo, offers unique behavioral analytics tactics and strategies that turn customer data into profit-driving actions. More http://www.sys-con.com/node/1151840