WebAnalytics4m.com - Web Analytics Forum

Omniture introduced Social Media Optimization Solution, the new product, added to tool SiteCatalyst, provides reports and dashboards that can measure, for example, a spike in Twitter or Facebook activity around a particular brand or product; the potential impact on conversion rates and sales for Web site visitors coming from a Facebook or iPhone application; and the aggregate ratings and comments left by viewers of online video, according to the company. More at http://www.omniture.com/press/798