WebAnalytics4m.com - Web Analytics Forum

Web analytics firm Omniture has released a new tool designed to ensure that organisations get the most out of investments in new media and web applications.

The firm's Social Media Optimisation Solution is designed to help enterprises that reach out to customers through sites like Facebook and MySpace.
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Omniture said that the tool would let companies accurately measure the impact and effect of these communications, along with any Web 2.0 initiatives they might be running. More at http://www.v3.co.uk/v3/news/2251698/omniture-improves-web