WebAnalytics4m.com - Web Analytics Forum

A lot of folks in the industry say that Web analytics/Social Media Mktg/SEO are areas that one can specialize through self study and learning on the job. However, for those people who do not get a chance to learn on their job , what are the options?
So far I have discovered two places that offer Web analytics and related topics as a certification. One is Market Motive and other is UBC's certification program. I would like to know if somebody has taken them?if yes, what are your comments?

Thank you!