WebAnalytics4m.com - Web Analytics Forum

Hello Friends,
I am new to the world of google analytics and have certain queries regarding the google analytic's bounce rate. I know of a
B2B site operating in high value-low volume revenue model. The bounce rate has been hovering at around 70-75% (whereas the industrial benchmark is around 45%) for their internet site. Now, I have following questions to ask:

1. How exactly are the industrial benchmarks calculated (and their graph plotted)? Are the bounce rates of major firms operating in the same sector also into account while calculating the bounce rate? So, does that mean that competing firms have a bounce rate lower than that of the site in question (with BR of 75%)?
2. When analytics show that the bounce rate is 75%, does this figure an average of the bounce rates of all the pages of the website?
3. Do we deal with the problem of high bounce rate on a site-wide basis or page-to-page basis?

Would appreciate any help on this matter.

Industrial benchmark is measured based on total records available in google database.

Bounce rates calculated based on all the pages of the website?

If you want to tackle the problem with bounce rate your can do exercise on page level or section. Just you need to identity the most bounces page or section. Take appropriate action to reduce bounce rate.